Team Lead BT / Senior Business Analyst

Job opening: Senior Website & Digital Campaign Specialist

40 hours | Alphen aan den Rijn (hybrid)

Modern Dental Europe B.V. is a European market leader in dental prosthetic technology and part of the Hong Kong-listed Modern Dental Group. We provide dental products and services to dentists, orthodontists, oral surgeons and dental technicians in 11 European countries.

Modern Dental stands for innovative dental technology, competitive prices and reliable service. Across Europe, we help dental professionals work more efficiently with advanced products and digital solutions.

We are looking for a Senior Website & Digital Campaign Specialist who combines technical website expertise with digital marketing experience. You will take ownership of our corporate website, develop digital campaigns and help improve our online performance across Europe. Working from our headquarters in Alphen aan den Rijn, you will collaborate with our dedicated HubSpot Marketing Hub and Sales Hub specialists and local marketing teams.

 

What will you do?

You will be responsible for developing, managing and optimising our websites and digital campaigns, with HubSpot Content Hub as your main platform. Your role combines hands-on website development with digital marketing, from building templates and landing pages to improving SEO, lead generation and conversion rates.

You will also support our European country teams in developing their websites and implementing digital campaigns.

 

Key responsibilities:

Website ownership and architecture

  • Own, manage and develop our corporate website using HubSpot Content Hub Enterprise.
  • Support country teams with existing WordPress websites and future migrations to HubSpot Content Hub.
  • Maintain scalable website structures and consistent multi-domain management across regions.

Digital campaigns and lead generation

  • Build campaigns with personalised landing pages, smart forms, interactive CTAs and lead-generation journeys
  • Connect website campaigns with CRM processes alongside our Marketing Hub and Sales Hub specialists

Website development and local team support

  • Create and maintain HubSpot templates, themes and custom modules using HubL, HTML5, CSS3 and JavaScript
  • Provide local marketing teams with reusable website components while maintaining brand consistency

Data and personalisation

  • Use HubDB and HubSpot CRM data to deliver personalised website experiences through Smart Content
  • Implement Custom Behavioral Events to track user journeys and understand campaign performance

SEO and conversion optimisation

  • Improve technical SEO, website speed and overall site performance
  • Use analytics and A/B testing to improve organic visibility and conversion rates

Governance and collaboration

  • Work with the global brand team and country teams to maintain corporate identity standards
  • Ensure website and campaign implementations comply with applicable data privacy requirements, including GDPR


What do we ask from you?
✔ At least four years of hands-on experience managing complex corporate websites and digital campaigns
✔ Proven expertise in HubSpot Content Hub (formerly CMS Hub), ideally at Enterprise level
✔ Strong skills in HubL, HTML5, CSS3 and JavaScript, plus practical knowledge of WordPress
✔ Understanding of how Content Hub connects with HubSpot Marketing Hub and Sales Hub
✔ Experience with technical SEO, personalisation, conversion optimisation and A/B testing
✔ An analytical, structured approach and the ability to work with international marketing and CRM teams
✔ Full professional fluency in English, written and spoken; Dutch or German is a plus


What we offer
✔ Gross salary range € 4.500,- and € 5.500,- per month (based on 40 hrs per week)
✔ 25 vacation days
✔ 8% holiday allowance
✔ Pension scheme
✔ Travel allowance of €0.23 per kilometer
✔ Home office allowance € 2,45 per day
✔ Opportunity to participate in company fitness, bike plan and collective health insurance
✔ Opportunities for professional development, including HubSpot certifications
✔ An international working environment with engaged colleagues across Europe


Ready to join our team?
Send your CV and motivation letter to recruitment@moderndental.eu